Undergraduate Catalog 2021-2022

ENL 313 Writing for Advertising and Public Relations(RLA)

4 hours. Develops skills in techniques of developing concepts and writing copy for advertising in print and other media, and public relations material such as press releases, newsletters, brochures, and publicity material. The course focuses on advertising, public relations, and other corporate communications tools in terms of their target audience, message, and effectiveness, as well as the channels of communication. Students will be assigned a number of writing projects such as copywriting, concept development proposals, press releases, and newsletter articles. 

Credits

4

Cross Listed Courses

COM 310

Prerequisite

COM 204 or COM 205 or ENL 277/COM 277

Notes

Formerly ENL 475/COM 475.