Undergraduate Catalog 2019-2020

MKT 371 Advanced Marketing Strategy II(RNL)

4 hours; 4 credits. Application of advanced marketing theories and techniques to critique and enhance fully integrated marketing plans and present them in a professional manner to academics and industry leaders during a national case competition.  This course may be repeated once for credit.  Prerequisite: MKT 370 and permission of the instructor. 

Credits

4