Undergraduate Catalog 2018-2019

MKT 111 Marketing

3 hours; 3 credits. Survey of the nature of the United States distributive system, covering the principles, policies, and practices used by manufacturers, wholesalers, and retailers. Emphasis is placed on the planning, development, and efficient use of marketing tools and institutions in the creation and expansion of markets. Current trends and developments in modern marketing practice are analyzed. Prerequisites: ENG 111, MTH 030, or permission of the Mathematics Department or the equivalent score on the CUNY Math Assessment Test.