Undergraduate Catalog 2019-2020

COM 432 Corporate Communications Practices(RLA)

4 hours; 4 credits. An extensive examination of corporate communications and public relations approaches, and their application. Case studies and examples of a variety of corporate communications practices will be analyzed in terms of their meaning, purposes, and targeted publics to study and develop skills in building communications strategies, tactics, and execution techniques. Students will work on projects dealing with the planning and execution of strategic communications. Prerequisite: COM 332.