Undergraduate Catalog 2021-2022

COM 310 Writing for Advertising and Public Relations(RLA)

4 hours. Develops skills in techniques of developing concepts and writing copy for advertising in print and other media, and public relations material such as press releases, newsletters, brochures, and publicity material. The course focuses on advertising, public relations, and other corporate communications tools in terms of their target audience, message, and effectiveness, as well as the channels of communication. Students will be assigned a number of writing projects such as copywriting, concept development proposals, press releases, and newsletter articles.



Cross Listed Courses

ENL 313


COM 204 OR COM 205 OR COM 277/ENL 277


Formerly COM 475/ENL 475.