Graduate Catalog 2021-2022

BUS 720 Global Business Strategy Abroad: Focusing on a Foreign-Based Firm

3 hours; 3 credits. The business strategy of a locally-based firm is examined first-hand on site in a chosen country. This course combines a review of a particular indigenous company's international strategy in view of a country's governmental policies and economic conditions through a cultural and historical perspective. Students will be required to examine a particular firm's strategies and relate these to governmental policies as well as to the culture and history in this particular country. Prerequisites: MGT 600, MGT 605 and (MKT 600 or FNC 600) and a GPA of 3.0.