Undergraduate Catalog 2020-2021

MKT 360 Digital Marketing(RNL)

4 hours; 4 credits. Examines digital marketing from a strategic and tactical perspective.  Addresses online, email, mobile, social media, and other forms of digital marketing. Combines theory and practice in an interactive, iterative environment to provide students with the theoretical understanding of the digital marketplace necessary to adapt to its many changes and also equip them with the skills needed to perform vital marketing functions. Prerequisites: MKT 111 and BUS 215.