Undergraduate Catalog 2020-2021

MKT 320 International Marketing(RNL)

4 hours; 4 credits. An analytical approach to solving international business problems considering the multiple environments of international business. This course requires the student to investigate the relationship of marketing strategy to cultural, economic, legal, political, and technological conditions in various national markets. NOTE: Not open to students who have taken MKT 415. Prerequisite: MKT 111 and BUS 215.