Undergraduate Catalog 2020-2021

MKT 316 Retailing and Channels of Distribution(RNL)

4 hours; 4 credits. An integrated review of retailing and supply channels. Includes a detailed examination of retailing strategy, merchandise management, and store management. Also explores the merger of onsite and online retail experiences and the integration of front end retailing with back end supply channels to provide customer satisfaction and competitive advantage. Prerequisites: MKT 111 and BUS 215.