Undergraduate Catalog 2020-2021

MKT 211 Advertising(RNL)

4 hours; 4 credits. The course examines the principles and applications of advertising in modern business, details the procedures and techniques necessary for advertising campaigns and execution via preparation of a marketing/advertising plan, and stresses marketing/advertising strategy. Evaluation of social and ethical responsibilities of advertising. Prerequisite: MKT 111.

Credits

4