Undergraduate Catalog 2018-2019

COM 475 Writing for Advertising and Public Relations(RLA)

(also ENL 475). 4 hours; 4 credits. An introduction to the techniques of developing concepts and writing copy for advertising in print and broadcast media, and public relations material such as press releases newsletters, brochures, and publicity material. The course analyzes advertising, public relations, and other corporate communications tactics in terms of their target audience, message, and effectiveness, as well as the channels of communication. Students will be assigned a number of writing projects including copywriting, concept development proposals, press releases, and newsletter articles. Prerequisite: COM 332 or permission of instructor.

Credits

4

Cross Listed Courses

ENL 475